Beauty is on the inside; at least that is what the ideal of true love tells us. A person can be really beautiful, but when his or her personality doesn't match yours, the relationship is doomed to fail. To Jeroom Vanderbeke this adagio is too narrow. According to him, we can be truly fascinated by people even when we hardly know them. Take a train ride for example: 'You can fall in love ten times during a train ride of only an hour, without talking to anyone. It's not likely you'll ever see these people again. So how can it be, that you can feel attracted to someone you hardly know?'
He decided to portray the girls he feels attracted to. Some girls he knew, others he met on the street or through Internet. He approached the girls, asking if he could visit them at home. There, he talked to the girls for a few hours. Once they got to know each other he made a portrait of the girl.
He hopes to convey the fascination for his muses onto the viewer with the series Beauty is on the -side. Vanderbeke: 'I wanted to incite the viewers' fantasy, so that they want to get to know the girl, want to know what moves her'.
This project got selected for the BredaPhoto International Photo festival 2014.
This project got selected for Take Away Show in 2014 in Antwerp.
This project got selected for Unexposed - TWENS 2015
Photography: Jeroom Vanderbeke - BITCH studios